Katchin wanted to create a new world of jewelry and watches as the first-ever global marketplace for accessories.

Katchin is like stepping into a whole new world of accessories—specifically jewelry and watches. It’s the first-ever marketplace where you can discover iconic and up-and-coming brands, with all kinds of styles. I was brought on to work on messaging, website copy, and a tagline that embodies that feeling of discovering the perfect thing: Discover it. Accessorize it. Find it. Get it.

Client: Katchin

Scope: Messaging, digital copy, brand copy, social media copy

Year: 2022

Press: Wonderland Magazine, Fashion United