Loisa wanted a colorful rebrand with lively copy that carried Latin culture forward.

Loisa is an NYC-based pantry and kitchen brand that has Latin cooking essentials. This year, they rebranded and I helped them with their strategy, messaging, and copy for their rebrand. We wrote copy that felt exciting, celebrated Latin American culture, and sprinkled in bits of Spanish. I also worked with them on messaging their new cookware products! Para la cocina, para la cultura!

Client: Loisa

Scope: Brand strategy, tone of voice, messaging, digital copywriting

Year: 2022

Case Study: Behind the Rebrand