At Thinx, I got to write about periods and incontinence.

Thinx are underwear that absorb your period – so you don’t have to wear any pads or tampons. Some people are into this. Some aren’t. Our goal was to raise awareness on how to have a more sustainable (and most of all, comfortable!) period, including teaching people about menstruation and incontinence in general and the effects it can have on your physical and mental health. During my time at Thinx as a copywriter, we launched many new colors, activewear, sleepwear, and hosted IRL pop-up store events, revamped our digital site, implemented SEO, launched social videos, partnered with influencers, created fun animations, sent funny emails, and so much more.

Client: In-house at Thinx

Scope: Brand copywriting, UX copywriting, social media copy, editorial pieces, tone of voice, email marketing, scriptwriting , editorial copy

Year: 2020—2021