We worked with Randi Zuckerberg and Debbie Soon to brand HUG, the first-ever Web3 space where creators win and collectors can discover new projects—all through fun, effective, and collaborative initiatives.

HUG is a Web3 platform that supports creators and collectors through our growth and community initiatives: hubHUG, groupHUG, and hedgeHUG. We created a bright and joyful brand that embodies the spirit of Web3.

Client: HUG

Scope: Strategy, messaging, branding, digital

Team: Me and Allison Chen

Year: 2022