Andie Swim wanted their first nationwide campaign to portray swimwear in a new way.

We created a campaign that portrayed women feeling comfortable in the uncomfortable. For decades, swimwear advertising has portrayed women in a sexualized way, often through the lens of men. But we made a campaign that spoke directly to women. Whether you’re slam dunking, pulling a seaplane, or pogo-sticking underwater, we just want you to Suit Yourself and do whatever you want in your Andie swimsuit.

Client: Andie Swim

Scope: Advertising campaign

Agency: Worn

Year: 2019