Myya, a post-mastectomy bra and prosthetics brand, wanted to help people find their perfect fit.

The bra and prosthetics space needed a breath of fresh air: something that felt fun and intimate and made people feel excited for what was next in their lives. We helped Myya become that go-to stylist for people who wanted to find the right fit, while highlighting how seamless the fitting experience would be.

Client: Myya

Scope: Brand strategy, messaging, digital copy

Agency: Red Antler

Year: 2021